Hi, I’m Emily. I’m a writer and brand marketer.
My writing has been published in TulipTree Press, Glasstire, and R2. I just finished my first novel. It’s kind of like The Grand Budapest Hotel, but in Marfa.
I was the first Brand Director at Care/of. My team led high level brand vision and storytelling, messaging insights, social, PR, content, partnerships, and product marketing. I developed the brand voice and managed copywriting across web, mobile apps, advertising, email, packaging, and more, from early launch to acquisition.
As Head of Marketing Strategy at FLOWERBX, I launched an evergreen gifting strategy, including the new Super Bouquet offering, which became our highest margin bestseller within month 1 and has been featured in Grazia and Harper’s Bazaar. I also launched a WhatsApp VIP program that became our leading retention revenue driver.
I developed the content for the Grow at THC NYC, New York’s first live urban cannabis grow.
I help brands establish their positioning and core stories, find their voice, understand their audience, and create effective go-to-market plans. I work on brand launches, campaign development, strategy audits and updates, and assets like brand principles, calendars, and copywriting guides. I also write copy. My favorite projects allow me to combine my creativity with strategic thinking, as well as my deep grounding in consumer mindset.
Additional clients include Banjanan, Negative Underwear, TodayTix, Adá, and more. Email me for samples.
For fun, I make things with clay, grow plants in my tiny garden, try to dance cumbia, do art projects, and explore new places on foot.
